LOGO / RE-BRANDING

Having appreciated my passion for the brand, NPS asked me to work on a new logo and a rebrand of the design aesthetic of the charity to represent a more modern interpretation of the LGBT+ community. 

Drawing from the bold colour choices from the previous year, I opted for a more muted interpretation of the traditional pride colours in conjunction with a cleaner, bold Logo. I worked on creating new brand guidelines for the team to follow when creating context across their varied outputs, from print, web to social media.