LOGO / BRANDING

Something To Aim For (STAF) is a charity devoted to supporting public health and (re)building social fabric by harnessing the playfulness and innovation of the creative industries.  This recently found company asked me to design a new Logo and brand identity which matched their drive and passion for creativity.

The Logo, colour scheme and motifs designed were recreated to suit a range of printed merchandise and digital content. 

Evolus is a performance beauty company changing the game. They are bringing innovation and a different way of thinking to the world of aesthetics.

I have been working with them for about a year helping to update and produce a wide array of printed and digital marketing materials including medical brochures, larger scale event posters and exhibition stands.

LOGO / RE-BRANDING

Having appreciated my passion for the brand, NPS asked me to work on a new logo and a rebrand of the design aesthetic of the charity to represent a more modern interpretation of the LGBT+ community. 

Drawing from the bold colour choices from the previous year, I opted for a more muted interpretation of the traditional pride colours in conjunction with a cleaner, bold Logo. I worked on creating new brand guidelines for the team to follow when creating context across their varied outputs, from print, web to social media. 

COURSE GUIDES

Using a pre-established format, I created individual course outlines for each key discipline taught at Escape. My understanding of the main areas of curiosity among students meant I could create a document explaining these points in a clear, understandable format which also lined up with the design esthetic. 

CAREERS FAIR 2019

The theme for the 2019 NPS campaign was Pride. While sticking closely to the established brand identity, I used the bold colours of an interweaving assortment of LGBT+ pride flags as a means to demonstrate this theme and to identity with the audience of young LGBT+ people in order to create a safe and recognisable queer space. 

In the run up to the event I worked on print and web advertisements for a host of mainstream outlets.  The event itself required a vast number of design assets across a wide range of sectors, from merchandise, brochures and info packs to venue signage and exhibition stands across multiple venues.

This series focuses on the past underrepresented of the wider LGBTQ+ community in the pages of Gay Times magazine. I hope to highlight the disparity by disrupting images of the standardised version of white masculinity found on the covers with people from demographics less utilised within their limited depiction of queer culture.

Marketing campaign for new course announcement 2021

SOCIAL MEDIA POST

The theme for the 2019 NPS campaign was Pride. While sticking closely to the established brand identity, I used the bold colours of an interweaving assortment of LGBT+ pride flags as a means to demonstrate this theme and to identity with the audience of young LGBT+ people in order to create a safe and recognisable queer space. 

OPEN EVENING PRESENTATIONS

I started working at Escape as part of the sales and marketing team while I was completing my Masters in Graphic Design.

Working as part of the Sales & Marketing team, I was asked to produce numerous iterations of the Open Evening presentation over the years and update them as information changed all while following the pre-established brand identity. 

Bubl is a digital platform and a physical venture studio based in Pearson College London. They have three pillars, corporate, startup and grant funding that make up our venture studio in central London.

inspired by “Man For A Day: A Do-It-Yourself Guide” by Diane Torr (2010)

All illustrations by David M. Buisán (2016)
“Male stereotypes” for Manhunt.com.

These are Gay Times

Kyle was one participant in a series for exercises focused replacing the standard white male subject utilised with queer media by looking at the past underrepresented of the wider LGBTQ+ community in the pages of Gay Times magazine.

I tried to highlight the disparity by disrupting images of the standardised version of white masculinity found on the covers with members from demographics less utilised within their limited depiction of queer culture.

Working from the Mere-Exposure Effect theory, I created these magazine cover to play on the ideas of social conditioning through recurrence.

The constant bombardment towards certain ideals has conditioned consumers and has fed into the discrimination which exists within the queer community today. Gay white men are given prominence overs others within the community.

Since its creation in 1978, the traditional rainbow flag has been a long held symbol of diversity for the queer community. However, an update version of the gay pride flag has gained popularity since it was introduced as part of the “More Colour More Pride” campaign ahead of Philadelphia Pride month in 2017.

Using this (updated) ionic representation for queer diversity, I tried to create a colour coding scheme to unpack how the magazine chose to represent queer life on its covers.